The Client Brief
Ziz has a beautiful 18th century home and Bed and Breakfast in Matlock. Ziz has owned Sheriff Lodge since 2017 and wanted to improve on several aspects of her hospitality marketing.
The brief was to capture the feel and quality of Sheriff Lodge and improve the SEO and number of visitors to Sheriff Lodge’s website. Ziz also wanted more direct bookings to manage her business better and to improve the guest experience from the point of booking.
We created a new set of professional photographs and designed and built a website to showcase the new images and guide the user to book direct.
We worked on setting up the website and individual pages to be SEO friendly and also advised Ziz on ways to attract more traffic through social media and blogs.
The site was launched at the end of February 2021. Traffic to the website is 400% higher and at the time of writing this at the end of April, Ziz is fully booked for the whole of May and June already!
Encompass Digital Marketing
Contact: 0781 234 8995